The Facebook promotions guidelines now say that the Like feature – and, in fact, any Facebook functionality – must not be used as a voting mechanism for a promotion. Which means using Likes as a way of determining a new flavour,wholesale the name of a product, or the winning submission in a competition is now out.
At the same time, Facebook has removed bans on promotions of alcohol, gambling, petrol and, of all things, dairy (apparently this had been banned because of laws in some US states stopping any discount on dairy products).
Facebook is making it clear that it is up to whoever is running the promotion to make sure it sticks with all the rules and regulations of Facebook (and, of course, the laws of the country where it’s been run). The new guidelines state that “you are responsible for the lawful operation of that promotion … and compliance with regulations governing the promotion and all prizes offered in connection with the promotion”.
So, are you disappointed that this simple campaign mechanism is no longer available, or do you enjoy a few obstructions to keep you on your toes? Or do you think people will ignore this and assume that unless someone reports them to Facebook, they’ll be able to carry on as they are?
more info:
http://www.crown-sat-receiver.com/
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