2011年6月27日星期一

Problems with Broadcast TV

Problems with Broadcast TV
Conceptually, satellite TV is a lot like broadcast TV. It's a wireless system for delivering television programming directly to a viewer's house. Both broadcast television and satellite stations transmit programming via a radio signal (see How Radio Works for information about radio broadcasting).
Broadcast stations use a powerful antenna to transmit radio waves to the surrounding area. Viewers can pick up the signal with a much smaller antenna. The main limitation of broadcast TV is range. The radio signals used to broadcast television shoot out from the broadcast antenna in a straight line. In order to receive these signals, you have to be in the direct line of sight of the antenna. Small obstacles like trees or small buildings aren't a problem; but a big obstacle, such as the Earth, will reflect these radio waves.
If the Earth were perfectly flat, you could pick up broadcast TV thousands of miles from the source. But because the planet is curved, it eventually breaks the signal's line of sight. The other problem with broadcast TV is that the signal is often distorted, even in the viewing area. To get a perfectly clear signal like you find on cable, you have to be pretty close to the broadcast antenna without too many obstacles in the way.
The Satellite TV Solution .

Satellite TV solves the problems of range and distortion by transmitting broadcast signals from satellites orbiting the Earth. Since satellites are high in the sky, there are a lot more customers in the line of sight. Satellite TV systems transmit and receive radio signals using specialized antennas called satellite dishes.
Satellites are higher in the sky than TV antennas, so they have a much larger line of sight range.

The TV satellites are all in geosynchronous orbit, meaning that they stay in one place in the sky relative to the Earth. Each satellite is launched into space at about 7,000 mph (11,000 kph), reaching approximately 22,200 miles (35,700 km) above the Earth. At this speed and altitude, the satellite will revolve around the planet once every 24 hours -- the same period of time it takes the Earth to make one full rotation. In other words, the satellite keeps pace with our moving planet exactly. This way, you only have to direct the dish at the satellite once, and from then on it picks up the signal without adjustment, at least when everything works right. (See How Satellites Work for more information on satellite orbits.)

At the core, this is all there is to satellite TV. But as we'll see in the next section, there are several important steps between the original programming source and your TV set.

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  • 2011年6月24日星期五

    Facebook says ‘Like’ button must not be used for voting in promotions

    If you’re planning a Facebook campaign that relies on the ‘like’ mechanism any time soon, you might want to have a close look at the social network’s promotions guidelines, which have been updated.
    The Facebook promotions guidelines now say that the Like feature – and, in fact, any Facebook functionality – must not be used as a voting mechanism for a promotion. Which means using Likes as a way of determining a new flavour,wholesale the name of a product, or the winning submission in a competition is now out.
    At the same time, Facebook has removed bans on promotions of alcohol, gambling, petrol and, of all things, dairy (apparently this had been banned because of laws in some US states stopping any discount on dairy products).
    Facebook is making it clear that it is up to whoever is running the promotion to make sure it sticks with all the rules and regulations of Facebook (and, of course, the laws of the country where it’s been run). The new guidelines state that “you are responsible for the lawful operation of that promotion … and compliance with regulations governing the promotion and all prizes offered in connection with the promotion”.
    So, are you disappointed that this simple campaign mechanism is no longer available, or do you enjoy a few obstructions to keep you on your toes? Or do you think people will ignore this and assume that unless someone reports them to Facebook, they’ll be able to carry on as they are?

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  • 2011年6月23日星期四

    Nevada Passes Law Authorizing Driverless Cars

    The State of Nevada just passed Assembly Bill No. 511 which, among other things, authorizes the Department of Transportation to develop rules and regulations governing the use of driverless cars, such as Google’s concept car, on its roads.
    As Stanford Professor Ryan Calo notes, this is a big step forward in ensuring that safe, driverless cars become a reality.
    Specifically, the law provides that the Nevada Department of Transportation “shall adopt regulations authorizing the operation of autonomous vehicles on highways within the State of Nevada.”  The law charges the Nevada DOT with setting safety and performance standards and requires it to designate areas where driverless cars may be tested. (Note that this could take some serious time: Japan, for instance, has been promising standards for personal robots for years and has yet to release them.)

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  • 2011年6月22日星期三

    Salon CEO Gingras Resigns to Become Global Head of News Products at Google

    Cloud storage and collaboration startup Box.net is upping the ante against competitor Microsoft SharePoint today with the launch of an in-depth integration with Google’s productivity suite Google Docs and Spreadsheets directly within the platform. Essentially, the integration allows for users to create, update and collaborate on Google docs within the Box platforms.
    Box, which has 6 million users and stores 300 million documents, is a cloud storage platform for the enterprise that comes with collaboration, social and mobile functionality. Box has evolved into more than just a fils storage platform, and has become a full-fledged collaborative application where businesses can actually communicate about document updates, sync files remotely, and even add features from Salesforce, Google Apps, NetSuite, Yammer and others.
    Considering that most businesses that use Box are storing documents and spreadsheets on the cloud, the ability to actually create and edit these documents from within Box makes a lot of sense. And CEO and co-founder Aaron Levie says that most of the businesses using Box are Google Apps users. See our TechCrunch TV interview with Levie discussing the news below.
    With the integration, all Box users can can apply Google’s real-time, concurrent editing to the more than 50 million Word and Excel files already stored on Box, and also create Google Docs and Spreadsheets directly within Box folders. Users can then share these files with other Box users, view document updates in Box’s real-time activities feed, and leverage Box collaboration tools like commenting and tasks. Box is using Google Apps’ core API for the integration.
    Box, which just raised $48 million in new funding, sees this functionality as an alternative to Microsoft’s cloud document platform, Microsoft Office 365, which will come out of beta next week. Clearly teaming up with Google is part of Box’s strategy to gain marketshare from Microsoft SharePoint
    Levie tells us the integration makes sense considering that many Google Apps customers are already familiar and comfortable with the cloud. So there is a lot of crossover in user base. But I also wonder if this integration will be able to draw additional users (perhaps Microsoft customers).
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  • Levie also doesn’t seem to be too worried about Apple’s foray into iCloud, telling us jokingly that ‘Jobs is jealous of our business model.’ He explains further ‘We think it’s going to be a very powerful application for iOS devices, but it will be a challenge to extend it beyond the Apple ecosystem.’ Levie says that Box offers functionality on the iPhone, Android, PC, Mac and iPad
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    2011年6月20日星期一

    Caterina Fake Raising $2M for New Social Start-Up

    Caterina Fake, co-founder of Flickr and Hunch and an investor in companies like Etsy, has a new start-up that she says will be consumer-facing and social.
    She’s raising what looks like a $2 million round, according to an SEC filing, from a list of investors that she said includes True Ventures, Founder Collective (where she is an investor), SV Angel, Keith Rabois, James Joaquin and Shoshana Berger.
    The filing says more precisely that $1.54 million of a $2 million round had been collected as of June 15.
    Further Google-stalking shows that the company, which appears to be code-named 2bkco, also involves Marc Hedlund of Daylife and Wesabe as well as Eric Allen of Sauce Labs.
    Fake had left Hunch, which makes recommendation technology, after it pivoted from being a consumer destination site to a tool used by other sites. She said on her blog today:
    “Entrepreneurs gonna entrepreneur. I have a new startup! We are building something consumer-facing, something social — all the things I love best — for optimal founder-market fit!. It’s crazy times in the Valley and while I prefer doing startups when the going’s tough, money is scarce, and engineers are unemployed — the best time to start a company is always two years ago, and the next best time is now. So now it is.”
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    2011年6月19日星期日

    New York Post Blocks iPad Access Via Safari To Sell Subscriptions

    It must have sounded like a great idea to someone at News Corp (NSDQ: NWS) at the time: “Hey, I know how we can sell more subscriptions through the New York Post iPad App! Let’s block access through iPad Safari and make them go to the app instead.” What they should have heard: “Hey, let’s make our editorial content as inaccessible and irrelevant as possible and send iPad users to other options. Oh, and at the same time, let’s take three giant steps back.”
    Even better, apparently no one there noticed or cared that users of other iPad browsers like Skyfire and Opera Mini can slip right in.
    It is one of the most poorly conceived paywall efforts I’ve come across—and I’ve seen more than a few.
    It was annoying but understandable marketing when the Post pitched the iPad app via an interstitial that popped up whenever you followed a link. (The first few times I wound up skipping the article because it wasn’t clear that I could get to it after seeing the promo.) The Post has been clear from the beginning about wanting to make money from app.
    What makes this different from News Corp sibling The Wall Street Journal, The New York Times or other news outlets limiting access to digital content in the hopes of gaining subscription revenue? The NYP literally is blocking the web for a subset of users (usually that’s left to totalitarian regimes), targeting the way someone accesses the web to keep readers out. You can’t even see the front page or the day’s front/back cover images. For iPad users relying on Safari, it is as though the site exists only as a billboard for an app.
    It’s also broken access from the NYP‘s own Facebook page. Click on a link from within Safari and you end up at the redirect page. The June 17 iPad update brags about adding direct access to NYPost.com from the app as a new feature.
    The paper recently discontinued New York Post Pix, its first app, telling users they would have to download the New York Post App for access. The photo app, which was one of the best early iPad apps, was supported by advertising. Nowhere does the notice to download a new app say a paid subscription is required and I never saw any effort to convert users to paid users. (Also, my saved photos were removed.)
    Subscription through the app runs $6.99/month, $39.99/six months or $74.99/year. (No single-issue option.) Print subscriptions run $3.50/week, $14/month or $182/year, 22 percent off newsstand. There’s also a $2.50 a week option for Friday, Saturday and Sunday. Digital access isn’t included. The NYP offers a separate e-edition through Newspaper Direct that runs up to $26/year.
    It feels like a misguided effort to recreate the Post as another Murdoch tabloid, the app-only The Daily. The digital tabloid drew some criticism when it launched earlier this year as an iPad app without a full companion website; instead, users can share some articles online via .pdf. The Daily, designed completely as an in-app paper, plans to launch an Android version. But The Daily treats everyone the same: pay for the app and you get full access.
    The NYP is trying to have its virtual cake and eat it, too.
    Breaking the web: To Dave Winer, who wrote about the change earlier today, the NYP is “breaking the web”:
    Today I was told by the Post that I couldn’t read the article on the web at all. If I wanted to read the Post on my iPad I would have to download the app.
    Okay this is bad. This is breaking the web. If no one used the iPad it wouldn’t matter. But lots of people use it.
    I wonder how Apple (NSDQ: AAPL) feels about this? I can’t imagine they like it. I can see the ads now. “Get an Android tablet to read the web.”
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  • Bitcoin prices plummet on hacked exchange

    The Bitcoin community faced another crisis on Sunday afternoon as the price of the currency on the most popular exchange, Mt.Gox, fell from $17 to pennies in a matter of minutes. Trading was quickly suspended and visitors to the home page were redirected to a statement blaming the crash on a compromised user account. Mt.Gox's Mark Karpeles said that the exchange would be taken offline to give administrators time to roll back the suspect transactions.
    The extent of the compromise became clear when a copy of Mt.Gox's user database began circulating online. The file included username, email addres, and hashed password for thousands of Mt.Gox users. Karpeles's statement was updated to acknowledge the breach. He warned users who have re-used the Mt.Gox passwords on other sites to change them.
    The crash appears to be the fault of the Mt.Gox exchange rather than a collapse in the value of the currency itself, as the integrity of Bitcoin's underlying peer-to-peer transaction clearing process does not appear to have been compromised. Prices at a competing exchange showed Bitcoins trading down about 25 percent to $13 per Bitcoin earlier today, although it has edged up since.
    It's been a bad weekend for Mt.Gox, which until now has been the most popular method for converting between Bitcoins and more conventional currencies. Earlier in the weekend, it was reported that the site was vulnerable to a cross-site request forgery in which a logged-in user could be tricked into submitting fraudulent transaction requests. On Sunday, dozens of irate Bitcoin users pledged to stop using the exchange, arguing that the site's administrators lacked the technical sophistication to build a secure and reliable currency exchange.
    But Bitcoin users have few alternatives if they wish to convert their Bitcoins into more stable commodities. A recently-launched competitor, called TradeHill, has capitalized on Mt.Gox's troubles by encouraging members of the Bitcoin community to use their exchange instead. But the site is so new that no one knows if its administrators have the resources or technical expertise to avoid the security and reliability problems that have plagued Mt.Gox.
    It's been a wild couple of months for Bitcoin traders. Between April and June, the currency rose from a dollar to more than $30. This month, it fell back to $10 and rose again to $20. It was at $17 at the beginning of this weekend before a string of bad news pushed it down again.
    Theoretically, this weekend's developments shouldn't damage Bitcoin's long-term value, since the security model of the underlying currency remains uncompromised. But Bitcoin is a fiat currency; its value ultimately depends on nothing more than public confidence. If the recent string of Bitcoin-related security woes convinces more Bitcoin users to cash out, the currency's value could continue to fall.
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